The Wei is a fast-casual eatery in Downtown Brooklyn delivering authentic Chinese food with a modern twist. We wanted to shed new light on traditional flavors by creating an inviting atmosphere/experience for customers with simple & stated (yet personable) branding and menu design.
Flat Bottle is a BPA-free water bottle with a sleek, modern design and socially conscious bend (10% of each purchase is donated to water.org).
When the team approached me, seeking a clean, custom site design and (perhaps as importantly) a seamless checkout experience, I couldn't say no! Conversion rates were up by 180% within one week.
Hip Hop Gods (HHG) is a touring 'classic rap' collective comprised of over fifty of the most influential hip hop artists in the 20th Century under the jurisdiction of Chuck D (Public Enemy). His vision was to bring all the 'old school' players together under one roof and make their work more accessible to the public.
As lead designer, I had the privilege of working in collaboration with Chuck D and his digital team to re-brand HHG's online presence by creating a digital platform to showcase the scope and longevity of these artists' accomplishments.
Worked with a handful of the most awesome & determined people you'll ever meet to transform this on-demand concert streaming service into a household name.
Together we re-branded and launched the Qello Concerts App across more than 20 platforms worldwide. In 2014 we were featured in Google Play as well as the iTunes App store.
As Product Designer I had my hands in everything from App UI to designing infographics and email templates.
Jannus Live is a popular venue and entertainment complex located in St. Petersburg, Florida. I was brought on as the sole UI/UX designer for this project in charge of tearing down Jannus Live's existing website in favor of a robust social and concert ticketing platform.
The platform's design features included: a social feed, photo sharing, a live updating video page with YouTube embed, ticket sales, a live-stream leveraging Google Hangouts and more.
Travelly is the name of our personal travel blog so I wanted to do something a little different & just have fun with the branding.
We shot this letter by letter on the rooftop of a residential building in Taiwan using only items taken from our travel bags. To add some structure to technique I used a 'doctored' Helvetica as guidance. If you look close enough you'll spot lychee mentos (an Asia exclusive), my dirty underwear and Mao Zedong's face on a 100 yuan note.
Passion project for a friend.